About Us
21.12 is a curated and conscious multi brand eCommerce. It’s built out of a need to bridge the gap between homegrown labels and their potential consumers. Months of research has gone into building a platform that curates brands ethically producing western wear fashion at the same time maintaining quality and customer service.Primarily, the purpose is to serve the idea of transacting right at the point of inspiration. We understand consumer hesitation to shift from a said normal and hence at 21.12 our priority remains building brand transparency. In its core, this is a community driven space for homegrown labels and individuals to enable growth for one another or simply put, an effort to form an ecosystem for a better tomorrow. We’re here to guide you through this journey of shopping small and encourage you to take this trust fall with us.
About the Founder
21.12 is the brainchild of Pritha Narang. All of 26 years, Pritha graduated in Fashion Media Communication and has since fulfilled various roles in different aspects of the industry.
"The homegrown space in India reflects such a strong sense of belonging. Nothing short of a movement, if you ask me. These brands are all a creative vision of the youth. It's by people that the largest set of our audiences can relate to. It's not alien, its not intimidating. To me personally, this growth gives validation to the fact that you don't have to be 40 to be successful. This is honestly what I want our audience to feel when they engage with 21.12."
Coming from a need to bridge the gap between homegrown labels and its potential consumers, 21.12 is a vision that fervidly advocates collective growth.
"There's an unsaid resistance when it comes to shopping small and with 21.12 I aim to push you past it. Here, you can be assured the expectation versus reality gap would be minimum!"